Nelson Mandela’s mission ‘End Apartheid.’
simple, clear and impactful,
it rallied people behind his cause.

A well crafted mission statement shows your ideal human how their lives will improve by knowing you or using your product, service, message or  idea.

If your employees, your team, community, and the world are unclear about that, chances are they won’t find you. 

So Let’s start by asking: 

How can you get your ideal human eager to do business with you and motivated to share their positive experience with others? 

Mission statements change

When FDR, took office his mission was ‘End the Depression.’ 

Later, his mission changed to ‘End the War.’
Clear, actionable missions people could easily get behind and share.

Nike’s bring inspiration and innovation to every athlete in the world

Always keep in mind your ideal human’s primary concern is How you can enhance their lives …

Nothing else matters to them. 

Your mission explains how you help them overcome a problem or achieve a desired result, solution, benefit, or advantage.
Start yours with “we help or we provide” which is all about them, then follow up with what you’ll do for them. 

The Marketing Solutions mission statement is
Helping Businesses Find Hidden Profit 

Simple and clear. 

Problem: not enough cash flow Solution: Finding hidden profit 

Make sure your mission statement is clear and focused!