The first way to attract free business is to clarify your Point of Difference

Start by asking 

* What makes you different and better than others in your space? 

* What do you know that others don’t know that they need to know?

* What do you got that others don’t got that they need to get?

Before defining your difference, you must clarify your target audience – what I call, your ideal human
It’s not everyone!
You can’t possibly serve the entire planet.

To attract your ideal human, you must communicate:  

* How you serve them

* The problem you solve

* And the unique result, solution, benefit or advantage that enhances their life 

You need to Disrupt the norm to capture attention.
Be unique and clear about how your difference delivers what your ideal human wants in order for you to attract free business

I put together a playsheet to help you identify your point of difference

To get the play sheet, or to see a video on this topic

Click Here!