Walt Disney World, Marriott Hotels & Resorts, Pepsi-Cola Frito-Lay, Hyatt Hotels, The US Military, and numerous other companies discovered and hired me,
all thanks to a meticulously crafted attraction statement.

This is hands-down the quickest cost-free method to attract business. 

Your properly crafted statement often called an elevator pitch or escalator speech , effortlessly captures attention and attracts potential humans without relying on advanced tech, bots, business cards, AI funnels, or sales copy.

It’s your response to the common question ‘What do you do” 

Instead of a lengthy explanation or your job title, you simply ask:

‘Do you know how…’

Or

‘Do you know when…’

These questions break through distractions and instantly engage the listener.
By using the word ‘you’, you pique their interest, making them pay close attention because what follows is all about them. 

Your attraction statement should speak directly to your ideal human’s challenges, aspirations and desired outcomes. 

Here’s how it works.
When someone asks what I do, I might say:

Do you know how businesses want to increase profits without wasting money on ineffective advertising? 

If they’re my ideal human, they’ll nod and pay attention because I’m addressing their desire for increased profits. 

To keep their attention, I continue with 

‘What I do is…’

This is where I provide a clear and concise explanation of how I will solve their problem or deliver the desired future state. 

So, I might continue:

“What I do is uncover hidden profits in your business that you didn’t even know existed, with minimal effort on your part
using your existing resources. 

And to introduce myself, I’m Scott Vogel:

Here’s what is sounds like 

Do you know how businesses want to boost profits without wasting money on ineffective advertising but not sure how? 

What I do is I uncover hidden profits in your business that you didn’t even know existed, with minimal effort on your part utilizing what you already have in place. ‘

I’m Scott Vogel

And You test your attraction statement on real live humans.
If they seem confused, it’s time for refinement.
Keep practicing until you see those nodding heads.

Remember, your attraction statement is an ever-evolving process. Continue tweaking it as you gain a deeper understanding of  your ideal human 

This method is proven and effective.
I’ve used it for years to attract clients who need their problems solved .