Walt Disney World, Marriott Hotels & Resorts, Pepsi-Cola Frito-Lay, Hyatt Hotels, The US Military, and numerous other companies discovered and hired me, all thanks to a meticulously crafted attraction statement. This is hands-down the quickest cost-free method to attract business. Your properly crafted statement often called an elevator pitch or escalator speech , effortlessly captures […]
Nelson Mandela’s mission ‘End Apartheid.’ simple, clear and impactful, it rallied people behind his cause. A well crafted mission statement shows your ideal human how their lives will improve by knowing you or using your product, service, message or idea. If your employees, your team, community, and the world are unclear about that, chances are […]
The first way to attract free business is to clarify your Point of Difference Start by asking * What makes you different and better than others in your space? * What do you know that others don’t know that they need to know? * What do you got that others don’t got that they need […]